First Deadmau5 and Neff, now Avicii and Ralph Lauren? There has been talk of world renowned designer Ralph Lauren and Avicii, aka Tim Berg, teaming up in the clothing industry and today we have proof. This is the first official video for the clothing line titled “Denim and Supply”. To Avicii fans, the new wardrobe will be of no surprise as Avicii’s flannels are as famous as his hit track “Levels”. However, this marks a very historic time as now not only one super star producer is in the clothing industry but two; even the great Tiesto has his own clothing line. Is this the next big commercial step for EDM? Or will this only add to the magnitude of negative media that EDM producers have been facing recently. At first glance this seems like a positive move for Ralph Lauren, but one thing can be certain, if Avicii starts modeling underwear we’re all in for a treat.
Avicii Unveils New Clothing Line Sponsored by Ralph Lauren
August 1, 2012 By 1 Comment